Our Mission
Our work strives to challenge expectations and stretch mediums. Always pushing a little further, we believe the good stuff is just past the point of comfortable reach. That excites us.
Who We Are
President | Co-Founder
Part new media artist, part journalist, McArdle perpetually swings between the creative and the necessary parts of the business. He leads partnerships for Back Pocket and also serves as editor and producer. His art practice (which finds its way into this work on occasion) incorporates a range of mediums and scales (new and archival) audio, video, primary text, interviews, and photography. He is a graduate of Stanford University and lives in the Bay Area.
Creative Director | Co-Founder
Ellison is a multimedia creative fascinated by the way people are telling stories through events and experiences. Growing up on a tropical islands (Philippines), he had a strong intimacy with nature and folklore. This informed his natural curiosity of Earth and the people who live in it with intention. A graduate of broadcast journalism, he’s worked in (some capacity) professional media for over a decade. Ellison co-founded Back Pocket Media with the goal to revitalize the media space to have a more human and traditional approach. Something our ancestors have always practiced. He live and works in the Bay Area.
Vice President
Part-journalist, part-theatre kid, Tay Glass is VP of Back Pocket Media and Story Fest. He teaches journalists, scientists and artists from all over the world to bring their personal stories to life on stage. A graduate of Columbia Journalism School, his storytelling work has won awards, increased trust in fact-based reporting for dozens of news outlets, and built connections between journalists and the communities they serve. Before his pivot to live journalism, Tay was a professional karaoke vocalist in Tokyo. When not producing stories, Tay is probably binging a podcast or doting on his Millennial dog-child, Pepper.
Selected Press